UX WRITING

Guiding users to build emotional affinity with digital experiences demands more than clever copy. 

Personas, user testing and research are important steps to plan a consistent journey that supports users to take the right steps in the journey.  


NAVIGAID

Navigaid solves the time-consuming and frustrating challenge caregivers face when applying for complex Medicaid financial support for their loved ones in the United States. 

Navigaid gives a quick yes/no answer online, also upselling a legal and financial affairs service that results in successful government funding as elderly people enter aged care.

MY ROLE:

Content strategy | UX copy | user personas | branched content flows | taxonomy | brand voice