USER & CUSTOMER EXPERIENCE DESIGN
I'm a content strategy leader that uses my experience in business to create meaningful digital experiences that scale.
NAVIGAID
Navigaid solves the time-consuming and frustrating challenge caregivers face when applying for complex Medicaid financial support for their loved ones in the United States.
Navigaid gives a quick yes/no answer online, also upselling a legal and financial affairs service that results in successful government funding as elderly people enter aged care.
MY ROLE:
Content strategy | UX copy | user personas | branched content flows | taxonomy | brand voice
NSW GOVERNMENT
Content Renegade contracted to nsw.gov.au, leading the weekend content team to produce original content, journey optimisations and between 2021 and 2022.
MY ROLE:
User journey mapping | information architecture | SEO | taxonomy | stakeholder liaison | accessibility audits | style guides | governance | user research
PUREPROFILE
Pureprofile is a marketing technology company that needed to scale content to connect with its business and consumer customers.
MY ROLE: