PUREPROFILE
Project: an in-feed survey experience designed to keep people answering questions to build their data profile for future monetisation
Who does Pureprofile serve?
Consumers who answer questions to earn money and points as well as businesses who need qualitative, quantitative or user research.
The outcome Pureprofile consumer users want is ...
To earn rewards and monetise their answers to questions.
The problem Pureprofile solved was ...
Delivering answers to questions at scale.
The role of head of content, profile and insights
Connecting all content - from in-feed experiences to email, social, website, advertising and sales collateral - to one consistent experience of Pureprofile for consumers and business.
Transforming the content experience into an engagement data production engine.
Onboarding flows: defining the best question/answer flows to quickly engage users to start sharing answers.
UX writing: create a voice and style guide that engages consumer users while also keeping them informed about data use.
Working in agile squads: liaising with development, product and UI teams to deliver campaigns at scale.
Social media, email, video and web publishing: led a team of designers, producers and survey programmers to produce thousands of campaigns every month.
User research: exploring interviews and preference tests to optimise the experience and develop custom content management processes to scale the business quickly.
Data journalism: testing and iterating data visualisation and automated data storytelling using the Pureprofile platform.
Production documentation: technical content to explain how to quickly produce, scale and publish research campaigns.
DEVELOPED PUREPROFILE CONTENT STYLE GUIDE
Created all homepage and supporting terms copy to align communications across the product experience
Liaised with University of Western Australia academics to build out The Values Project.
PLAIN ENGLISH DATA & PRIVACY TERMS
With a commitment to data transparency, we crafted Australia's first plain English privacy terms.
Introduction
By registering a personal account, you’ll be asked to provide some personal and sensitive information, as detailed here and in our Terms of Service.
Our Privacy Policy is based on the following provisions:
You can request to update or change profile information at any time
You can opt-out of Pureprofile and close your account at any time
We only store profile information you choose to provide. We use the latest technologies and best practises to protect all personal information from unauthorised physical and electronic access and interference
We don’t permit businesses to access your personal information, unless you decide to make this information available
We don’t forward or transfer your information to any third parties, other than the organisations detailed in this document, which are required to operate Pureprofile. This disclosure is necessary in your Pureprofile use and these organisations are required to respect and maintain our commitments to your privacy and security
We are absolutely committed to these policies. If you have any concerns or questions relating to this document or our Terms of Service, please feel free to contact us
More simply put
Pureprofile is founded on the principle of making the things you do online more valuable. We know that you care about how your personal information is used and shared, and as a result, we take your privacy very seriously. By registering a personal account, you agree to understand and accept this Privacy Policy.
PROFILING CAMPAIGNS
Developed engaging question-answer experiences to generate data and insights that would benefit business and consumer users.
