data storytelling

Making stories from data requires skills in data creation, preparation and analysis. The storytelling is actually the easy part!

As a content strategist, I have always relied on data for insights to create a meaningful content strategy. Kidspot’s fast audience growth was driven by data and insights.

As Head of Content at Pureprofile, my role required developing data analysis skills to really drive engagement and a data storytelling strategy. I had to upskill on data preparation, especially weighting and statistical significance, to discover the ‘context’ for the data and create a compelling story.

The team I led worked to generate data through questions and answers – also called campaigns – that were completed in the Pureprofile feed. Some campaigns were simple and fun, but others explored consumer and content behaviours.

We were working to specifically develop better insights and data for publishers to ultimately build tools that enabled publishers to better monetise their data assets. My first big project was to develop a taxonomy of content interests and content consumption habits.