Making stories from data requires skills in data creation, preparation and analysis. The storytelling is actually the easy part!
As a content strategist, I have always relied on data for insights to create a meaningful content strategy. Kidspot’s fast audience growth was driven by data and insights.
As Head of Content at Pureprofile, my role required developing data analysis skills to really drive engagement and a data storytelling strategy. I had to upskill on data preparation, especially weighting and statistical significance, to discover the ‘context’ for the data and create a compelling story.