Alex has loved words since earning a biro licence in grade 4. She fell in love with digital storytelling way back in 2006, when she became one of Fairfax’s first paid bloggers with the Renovation Nation blog.

Alex went on to edit Australia’s largest parenting website,, before setting up a digital content brand for an Australian political party. She then worked as head of content for an ad tech and market research company, exploring data creation and data storytelling for publishers.

Alex understands the ins and outs of finding the right message for content marketing, copy and digital strategy. She has worked with data, social media, video and user-generated content in both short form and long form.  

Great at building audiences, Alex believes nothing is as powerful as quality content to earn people’s attention and lead them to an outcome or action.

She has used all manner of content, from infographics to video, to create content that converts. Alex has helped hundreds of clients meet their copywriting and content requirements , from car giant Ford, to Energy Australia to small and medium businesses.



Content Renegade




Managing Editor



Head of Content



Inspire Education

Certificate IV Training & Assessment


University of Technology

Data Science & Innovation


University of South Australia

Bachelor of Arts (Journalism)

Content strategy COACHING

Alex runs workshops to upskill people around writing, content creation and strategic communications.

Content Training