NAVIGAID

Project: a digital experience simplifying the process of applying for Medicaid in the US.

Who does NavigAid serve?

Time-poor family members with an elderly loved one who need to know if they qualify for Medicaid funding to support aged care accommodation.

What problem do they have?

The paper-based Medicaid application form is complex. It can take weeks to gather the required financial, health and legal evidence needed for the application and if applicants are unsuccessful, it can cost them thousands as they incur unfunded nursing care costs.

The outcome NavigAid users want is ...

To know if they qualify before wasting weeks or months gathering complex documentation, affidavits and medical evidence.

The solution NavigAid offers is ...

NavigAid helps users navigate the complex Medicaid system. NavigAid supply a quick 'yes/no' digital survey experience to let people know their likelihood of qualifying for Medicaid. They also offer an upsell service to have a qualified person gather all evidence to support the application.

My role in the Navigaid project

Persona journey: defining the fastest question/answer flow to get each user to a fast answer.

UX writing: develop reassuring short copy to keep applicants answering required questions - reduced time to answer by 10-12 questions with my work.

Content strategy guidelines: defining the voice of the brand, Style guidelines, sales copy, privacy and terms copy.

Navigaid comparison copy and homepage copy examples to show UX writing

DEVELOPED NAVIGAID CONTENT STYLE GUIDE

Created all homepage and supporting terms copy to align communications across the product experience

NavigAid is the new, easy-to-navigate online tool that guides you through the Medicaid application process. Until now, applying for Medicaid has been a daunting task, as caregivers struggle to navigate a complicated, involved and incredibly stressful process of understanding state-specific Medicaid application requirements.

NavigAid's step-by-step instructions simplify the process, making it easier, faster and less stressful to file for Medicaid benefits that cover the costs of long-term skilled nursing care, either at home or in a residential facility. This means you can spend less time on paperwork and more time on the person you love when you apply for Medicaid to cover the costs of long-term care.

SIMPLIFIED THE CONTENT FLOW TO REDUCE TIME

NavigAid is the new, easy-to-navigate online tool that guides you through the Medicaid application process. Until now, applying for Medicaid has been a daunting task, as caregivers struggle to navigate a complicated, involved and incredibly stressful process of understanding state-specific Medicaid application requirements.