brand storytelling Tag

Stories are like drugs. Truly. There is empirical research to prove the human brain is glued to stories, due mostly to the release of the feelgood hormone oxytocin. So if the identity of a brand is the sum of the stories told about it, then it...

Persuasive copywriting the craft of convincing people to try or buy whatever it is that you have to sell. Brand storytelling is the art of elevating persuasive copywriting into a consistent series of stories that becomes a platform for a business or brand – something I...