brand storytelling Tag

20 Nov

Posted at 00:34h in Business

Stories are like drugs. Truly. There is empirical research to prove the human brain is glued to stories, due mostly to the release of the feelgood hormone oxytocin. So if the identity of a brand is the sum of the stories told about it, then it...

05 Nov

Posted at 22:46h in Business

Persuasive copywriting the craft of convincing people to try or buy whatever it is that you have to sell. Brand storytelling is the art of elevating persuasive copywriting into a consistent series of stories that becomes a platform for a business or brand – something I...