12 Dec Strategic Content Marketing
Consumers are inundated with incredible amounts of information via advertising daily, most of which is usually lost in the flood. Successful businesses are shifting greater emphasis on not just creating great content, but also relevant content that pierces through the noise.
Successful content marketing doesn’t come from delivering just an old piece of content to the consumer. Skilled teams develop strategies to create a meaningful content marketing plan. A well-strategized content marketing plan isn’t static, it’s an ever-changing process. Strategic content marketing involves weaving the traditional in with the rapidly moving web and social media platforms to tell a meaningful story. To tell that story, you need all of your components to sing harmoniously.
Assess Your Business Goals
Business owners should develop a mission statement that clearly articulates your marketing and sales goals. Clearly describe what services or products you aim to sell. Explain what your team will do differently than the competition and how it benefits prospective clients. Developing a mission not only clearly defines specific goals but communicates what your business seeks to offer to consumers.
Identify Your Target Audience
Different buyer personas require different types of content products. Understanding who can best benefit from your products or services helps you to identify where your audience is located.
Successful lead generation will depend greatly on the sources you utilize for content creation. Marketing research may indicate that your target demographic frequently digests informative blog posts. On the other hand, your buyers may prefer to digest content via videos or social media postings.
Employ effective marketing tactics and identify where your business needs to focus on creating content. Many businesses and agencies will employ a content calendar. This allows teams to develop a strategy focused on emphasizing certain ideas or locations during certain periods.
Creating an easily trackable plan allows the marketing team to review results based upon scheduled ideas. They can then identify the areas in which the content is working and where it requires improvement.
Design SEO-Focused Content
Creating effective content is a detailed process that needs to fulfill several vital requirements.
Make it Compelling
First and foremost, your content should be compelling to the audience that it’s targeting. As mentioned in the beginning of this article, consumers are only likely to respond to content that really speaks to them. Poor material will get overlooked and your content marketing efforts will go to waste.
Make it Shareable
Another crucial aspect of good content is making it shareable. Your content needs to be an appropriate length, feature backlinks, have good URL structure, and lend itself to easy mobile and social media sharing.
Make Effective Use of Keywords
Lastly, you’ll want to make optimal use of frequently used keywords. Focusing on target words or phrases for specific content will serve to improve its overall rankings on popular search engines. Improperly optimized content ranks poorly on internet searches. This leaves content unread, which leads to a lack of circulation and lead generation.
Keep Your Messaging and Business Goals Aligned
Make sure that all of the content created using these techniques stays aligned with your mission statement. A successful business doesn’t stay completely rigid in its goals and values. It also doesn’t completely give in to current marketing trends or consumer demands. Striking the delicate balance of closing on new leads while maintaining your goals and values is key.
Bring Your Brand’s Story to Life
Above all else, the connection your brand or service has with a community tells a unique story. This is truer today than ever before, given social media’s ability to connect you and your cutomers. This constant state of connection provides an opportunity to be more than a static image. Successful opportunists seize the opportunity to establish personal relationships with an audience through Twitter, Instagram, and more.
Businesses are turning to live video and time-limited ‘stories’ to engage people in the moment. Popular influencers on the platform are also working with valued brands to help share stories as well. Selling a product or service isn’t just about creating a catchy tagline anymore, but about bringing it to life and giving people a reason to trust and believe in you. This constant stream of active content engagement leaves audiences interested and wondering what comes next from your brand.
Know who your audience is and identify the story they need to hear. In a flood of competition, your tale is what defines your business and brand. Keeping your values and goals in line with what consumers desire will allow everything to flow in sync and your company to be what it needs to be.