Justb was launched as a sharey, bloggy, lifestyley kinda place. It was an adjunct to Kidspot and Birth’s parenting focus that spoke to a woman that wasn’t defined by her parenting status.

Justb was a simple wordpress website, with Facebook and Twitter supporting the platform. Alex oversaw the editorial strategy and management and put Australia’s best lifestyle bloggers in charge of producing daily content about news, views, food, fashion and anything that would spark a conversation.

Justb was originally contributed to by Pip Lincolne, Bianca Wordley, andĀ Nikki ParkinsonĀ but the editorship was then handed over to Pip Lincolne and Justb became the precursor of Village Voices.

Women's lifestyle


Content strategy