The Birth website was acquired by Kidspot after being created by the authors of the book, Birth.

Birth SEO led content strategy had well-indexed, authoritative content about the pregnancy and birth experience, but also had a vBulletin forum for pregnant women and new mums to ask questions from a supportive community.

editorial mission had a strong focus on community and user-generated content, as well as lifestyle and how-to stories to augment the strong midwife and health focus.

Birth content strategy

Content strategy