New websites can be built from scratch or have new functionality added.
Justb was a simple wordpress website, with Facebook and Twitter supporting the platform. Alex oversaw the editorial strategy and management and put Australia’s best lifestyle bloggers in charge of producing daily content about news, views, food, fashion and anything that would spark a conversation.
The Birth website was acquired by Kidspot after being created by the authors of the book, Birth.Birth.com.au had a strong focus on community and user-generated content, as well as lifestyle and how-to stories to augment the strong midwife and health focus.
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