Archive

Alex has worked to manage both low budget and medium budget video strategies. She has experience scripting videos and can present and do voiceover (if you twist her arm). She knows how to blend search and social video creation to optimise results for audiences and...

Making stories from data requires skills in data creation, preparation and analysis. The storytelling is actually the easy part! As a content strategist, I have always relied on data for insights to create a meaningful content strategy. Kidspot's fast audience growth was driven by data and...

  Justb was launched as a sharey, bloggy, lifestyley kinda place. It was an adjunct to Kidspot and Birth's parenting focus that spoke to a woman that wasn't defined by her parenting status. Justb was a simple wordpress website, with Facebook and Twitter supporting the platform. Alex...

The Birth website was acquired by Kidspot after being created by the authors of the book, Birth. Birth.com.au had well-indexed, authoritative content about the pregnancy and birth experience, but also had a vBulletin forum for pregnant women and new mums to ask questions from a supportive...

Managing the content strategy for Kidspot was like strapping in for a rodeo ride. The site grew fast and the content strategy remained agile from when I joined in 2009 to when I left in 2014. The strategy was to build organic traffic through low...

By relaunching the party magazine Labor Herald as a digital proposition, Alex created a fundraising and communications vehicle with the aim of creating community amongst Australian Labor Party members and supporters. [embed]https://youtu.be/sSXmIK2Wz98[/embed] It took months to build and launch the Wordpress site, as we had to raise...

At Pureprofile, Alex led a consumer engagement strategy to grow Pureprofile account holders and educate those survey-takers  to understand the value of their personal data and insights about the world around them. Her key role was to make sure account holders could be educated about...