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NSW TrainLink is an Australian brand for the medium and long distance passenger rail and coach services of the New South Wales Government's transport authority, Transport for NSW. I have supported the marketing team to write web copy, email copy, case studies and media releases for...

Alex Brooks worked with Kidspot client Kellogg's to create an online content hub to support a new product launch of Sultana Bran Buds. [embed]https://youtu.be/cUlAAxKegWo[/embed] The school zone was a compilation of literally hundreds of articles to help parents understand the challenges of primary school. It featured social...

Alex led several commercial content initiatives with large brands during her role at Kidspot. She played a role leading the offline events and online content creation for this campaign for The Natural Confectionery Company in 2012. She created anchor content for the campaign. [embed]https://www.youtube.com/watch?v=rh72ivEGYHg[/embed] Alex helped lead...

  Alex worked closely to implement the content and engagement strategy that had Ford working with the best blogging talent in Australia through Kidspot from 2011 through to 2015. [embed]https://youtu.be/EVYqAyoTnXM[/embed] [embed]https://youtu.be/rtazyzEHxBk[/embed] Alex was responsible for the original idea to launch the concept - originally called Top 50 Bloggers and...

  Alex worked as a copywriter and strategist for Energy Australia for several years, developing strategic communications around energy efficiency and sustainability. Alex produced media releases, flyers, brochure copy and positioning communications for consumer education about lowering energy consumption. She also produced material for small business education around...