Musings

The beauty of words - and the joy of copywriting - is how fluid and adaptable the English language really is. The downside is that words are powerful tools to give the wrong impression. I innocently asked my kids whether they thought my brand new shirt...

"OMIT NEEDLESS WORDS. Shorter is better," was the mantra I was taught by the crusty subeditors I worked with at newspapers. And I still swear by it everyday (even though I break other rules by starting my sentences with 'And'). Twitter is adding functionality to double...

Data doesn’t lie. Facebook isn’t delivering the engagement it once did for brands and publishers who spend time and money maintaining a Facebook presence, according to content marketing tool Buzzsumo. “The average number of engagements with Facebook posts created by brands and publishers has fallen by...

There’s nothing like company culture  – especially communications around company culture – to elicit an emotional response. Weasel words, power games and employees who are plain old dibber dobbers tend to destroy a company’s value creation. Inc.com has just published Elon Musk’s all-staff email titled “Communication Within...