Musings

"OMIT NEEDLESS WORDS. Shorter is better," was the mantra I was taught by the crusty subeditors I worked with at newspapers. And I still swear by it everyday (even though I break other rules by starting my sentences with 'And'). Twitter is adding functionality to double...

I only write this for love. Not money. This article will not make me one cent. You see, the internet is filled with people who make content everyday for nothing. There's people like me who love to write and publish for the fun of it. And...

Data doesn’t lie. Facebook isn’t delivering the engagement it once did for brands and publishers who spend time and money maintaining a Facebook presence, according to content marketing tool Buzzsumo. “The average number of engagements with Facebook posts created by brands and publishers has fallen by...

There’s nothing like company culture  – especially communications around company culture – to elicit an emotional response. Weasel words, power games and employees who are plain old dibber dobbers tend to destroy a company’s value creation. Inc.com has just published Elon Musk’s all-staff email titled “Communication Within...