Musings

Content should establish an active relationship with potential customers. For this reason, content strategy needs to present a consistent image and presence across all of the necessary marketing channels for engagement. Imagine yourself having a conversation with someone new. This person is engaging you by looking into your eyes and...

Consumers are inundated with incredible amounts of information via advertising daily, most of which is usually lost in the flood. Successful businesses are shifting greater emphasis on not just creating great content, but also relevant content that pierces through the noise.  Successful content marketing doesn’t come from delivering just an old...

If you want to catch a potential customer’s attention, there are a number of techniques you can use. You can shock them with a statistic, try selling them on your product immediately, or simply provide them with information that’s relevant to their life. Unfortunately, it’s easy to brush all...

“Content is king.” If you spend enough time in SEO circles, you’ll be overfamiliar with this phrase. But what does it mean? How can content help you rank well on the Google? Why Is Digital Content Marketing Important for SEO? A lot of SEO revolves around trying...

Content strategy is the art and science of using text, images and video to create a business outcome. Content strategy blends copywriting, digital branding and user-centred design into one big melting pot to cook up a tasty user experience with a business result. In an age...

Finding the right voice for a brand or business is what makes copy truly sing and connect with an audience. Voice - and its close cousin, tone - can be the spark or one thing an audience remembers long after they’ve left a website or...

Making copy and content sing like a beautifully orchestrated choir is much easier if everyone sings from the same hymn book. That's where a style guide, or style manual, comes in. A style guide is the hymn book from which all contributors to a website or...

There's more data about content than we really need. Big data. Small data. Social data. Click data. But how do you measure the success of content? In an age of analytics, it's natural to obsess over numbers of followers and rates of growth and that mythical...

Stories are like drugs. Truly. There is empirical research to prove the human brain is glued to stories, due mostly to the release of the feelgood hormone oxytocin. So if the identity of a brand is the sum of the stories told about it, then it...

Persuasive copywriting the craft of convincing people to try or buy whatever it is that you have to sell. Brand storytelling is the art of elevating persuasive copywriting into a consistent series of stories that becomes a platform for a business or brand – something I...