Writing

Finding the right voice for a brand or business is what makes copy truly sing and connect with an audience. Voice - and its close cousin, tone - can be the spark or one thing an audience remembers long after they’ve left a website or...

The beauty of words - and the joy of copywriting - is how fluid and adaptable the English language really is. The downside is that words are powerful tools to give the wrong impression. I innocently asked my kids whether they thought my brand new shirt...