Content

Content strategy is the art and science of using text, images and video to create a business outcome. Content strategy blends copywriting, digital branding and user-centred design into one big melting pot to cook up a tasty user experience with a business result. In an age...

Making copy and content sing like a beautifully orchestrated choir is much easier if everyone sings from the same hymn book. That's where a style guide, or style manual, comes in. A style guide is the hymn book from which all contributors to a website or...

There's more data about content than we really need. Big data. Small data. Social data. Click data. But how do you measure the success of content? In an age of analytics, it's natural to obsess over numbers of followers and rates of growth and that mythical...

Content strategy isn’t hard to define: it’s about creating content – whether that’s graphics, text, images or video – to serve a business or brand’s overall strategic purpose. A content strategy can be too detailed and cumbersome for most people to understand, so they resort to tactical...