Business

“Content is king.” If you spend enough time in SEO circles, you’ll be overfamiliar with this phrase. But what does it mean? How can content help you rank well on the Google? Why Is Digital Content Marketing Important for SEO? A lot of SEO revolves around trying...

Content strategy is the art and science of using text, images and video to create a business outcome. Content strategy blends copywriting, digital branding and user-centred design into one big melting pot to cook up a tasty user experience with a business result. In an age...

Stories are like drugs. Truly. There is empirical research to prove the human brain is glued to stories, due mostly to the release of the feelgood hormone oxytocin. So if the identity of a brand is the sum of the stories told about it, then it...

Persuasive copywriting the craft of convincing people to try or buy whatever it is that you have to sell. Brand storytelling is the art of elevating persuasive copywriting into a consistent series of stories that becomes a platform for a business or brand – something I...

There’s nothing like company culture  – especially communications around company culture – to elicit an emotional response. Weasel words, power games and employees who are plain old dibber dobbers tend to destroy a company’s value creation. Inc.com has just published Elon Musk’s all-staff email titled “Communication Within...