Scrolling on a smartphone and scanning computers has changed the way we read and absorb information. San Jose State University’s Ziming Liu told us this way back in 2005. In 2019, cheeky SMS slang like TL;DR – which means ‘too long, didn’t read’ – became an elementary...
Making copy and content sing like a beautifully orchestrated choir is much easier if everyone sings from the same hymn book. That's where a style guide, or style manual, comes in. A style guide is the hymn book from which all contributors to a website or...
Content strategy isn’t hard to define: it’s about creating content – whether that’s graphics, text, images or video – to serve a business or brand’s overall strategic purpose. A content strategy can be too detailed and cumbersome for most people to understand, so they resort to tactical...
“Content is king.” If you spend enough time in SEO circles, you’ll be overfamiliar with this phrase. But what does it mean? How can content help you rank well on the Google? Why Is Digital Content Marketing Important for SEO? A lot of SEO revolves around trying...
Content strategy is the art and science of using text, images and video to create a business outcome. Content strategy blends copywriting, digital branding and user-centred design into one big melting pot to cook up a tasty user experience with a business result. In an age...
Finding the right voice for a brand or business is what makes copy truly sing and connect with an audience. Voice - and its close cousin, tone - can be the spark or one thing an audience remembers long after they’ve left a website or...